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Juups aanbod: Meeting Design

Wil je een verrassend concept voor je evenement. Een Meeting Design met impact dat je communicatiedoelstellingen bereikt, dan kan ik je helpen.

Met behulp van de theorie uit het boek ‘Into the heart of meetings: basic principles of Meeting Design’, mijn jarenlange ervaring als docent creativiteit en conceptontwikkeling, en mijn actieve deelname aan het internationale netwerk ‘Meeting Design Practicum’, gaan we samen aan de slag.

Afhankelijk van je vraag, stellen we samen vast wat de investering is.

Diana Krüft, Eventmanager MVO Nederland, ontwikkelende samen met haar collega’s onder mijn leiding een nieuw concept. Hier haar reactie:
‘Top Juup hoe je de brainstorms voor ons jaarlijkse Nieuwjaarsevent voor 1000 personen hebt begeleid.
Ik vond je heel sterk in het vooraf goed luisteren naar onze wensen en deze te vertalen naar verschillende creatieve werkvormen voor de brainstorms die ons ècht hielpen na te denken over het event op een manier zoals we dat niet eerder gedaan hadden.
En de uitkomst was verrassend! Een te gek out of the box concept dat voor ons heel goed praktisch toepasbaar is te maken.
En dat in slechts 2 sessies. Absolute aanrader!’ Diana Krüft, Eventmanager MVO Nederland, 12 juni 2017.

Ter inspiratie hieronder het design van het eerste ‘Meeting Design Practicum’ dat ik samen met drie anderen heb ontworpen:

Meeting Design Practicum

The MD Practicum is an annual 2.5-day international meeting. Participants are curious MD practitioners serious about developing their profession through knowledge exchange, experimenting, taking risks and analysing successes. They gather to do what is common in other fields of expertise: Research and Development. During the MD Practicum the practitioners are content providers as well as participants, guinea pigs as well as speakers, audience as well as composers. They share their secrets, key questions and research issues. The outcomes of the MD Practicum are owned by those attending. The registration fee is nothing more than the total costs divided by the number of registrations. It is an invitation only event. The MD Practicum was initiated by Eric de Groot and Victor Neyndorff.

The first MD Practicum took place in February 2016, in Utrecht the Netherlands in Fort aan de Klop and was organized by Eric de Groot, Juup de Kanter, Maureen Kamphuis, Sara van den Berg, Victor Neyndorff, Ritzo ten Cate and actually all thirty participants.


The design concept: the annual conference of druids

Borrowed from Asterix and the Goths. The druids come together to meet friends, share tricks, prepare food, drink, cut trees, play, talk, share knowledge. They come together and there is no real direction. But there is tradition: to select the druid of the year.

The MD practicum’s verbs (designed by Eric, Maureen, Juup, Ritzo)

  • Do and experience magic
  • Play
  • Have meaning / be meaningful
  • Connect
  • Develop
  • Disorganize / disrupt

The MD practicum targets (designed by Eric, Maureen, Juup, Ritzo)

  • Make at least three new friends.
  • Meet at least 7 approaches / schools / angles / roots of meeting design.
  • At least one applicable idea which you can use from the the day after.
  • Laugh three times uncontrolably.
  • Increased love for our profession with at least 5%.
  • Wanting to continue after the official end of the practicum.

Content flow (designed by Eric, Maureen, Juup, Ritzo)


Composing Formats

EM = Experiment – try something new – Maori Thoughts, Drincussions, Knowledge tree

EX = Experience – Escape room, Reflexiology, Postive Energy

CH = Challenge – challenge your colleagues with a real challenge – how to prove ROI to sales budget holders? Monday Morning Agenda / meeting

DS = Design Session – design a meeting – Icca conference (Martin)

TT = Tips and Tricks with beards

SS = Skills session: share your skills – objects

DR = Drincussions

WTF = Walk around the fort

RE = Reflection

EN = Energizers

EAT = together

I really enjoyed the Bridge Ritual: what will you leave behind before entering the fort? It makes it a warm welcome.


And also the reflection tree worked very well.

From the roots (people on whose shoulders you are standing) to the fruit (personal evaluation of the targets).

Those tree days and especially the people had a huge impact on me. I’ve been touched.